Boaters: Yes We Can
by Barb Hanson
February 2009
Sour
economic news comes in daily on the computer, and it pains
me especially to learn of doors shutting and jobs lost in
the boating industry. The boating "industry," in case you
didn't know, does not consist of huge publicly-traded
companies. Mostly it is many thousands of family-run
companies.
The
good news is that while circumstances may be bad for our
industry now, I believe we will get the welcome news of a
turnaround in boating before many other sectors. Why?
Because
boating companies are resilient. But, really, it's because
boaters are resilient.
Think
about it. We boaters are used to weather delays, saltwater
showers, and even "meals" concocted from emergency rations
in the almost-empty galley locker. We know how to "make
do" when there's a hiccup in our plans.
This
economic hiccup – and that's what it is in the big scheme
of things -- plays right into our strengths as boaters.
We
are…Independent. Industrious. Efficient. That goes for
our companies, too. They don’t need a bailout. They don't
want a bailout. They are not sinking. What they need is
something that we can give them. Our business.
We just
need boaters to help boating firms, just like boaters help
boaters in need at sea with a tow or a spare part, just
like cruisers help cruisers by sharing food, water, fuel
and free advice.
Boaters
have always been a close-knit community and boating has
always been an activity that brings families and friends
closer together.
We
boaters have come together during difficult times in the
past. We can come together now.
Take a
boating vacation. Go to dinner at your favorite dockside
watering hole.
Don’t
put off those boat repairs any longer. Call on your local
boat mechanic or shipwright.
Visit
your local marine retailer. Check out the latest in marine
electronics, deck shoes or galley gear. Make a donation to
your community’s junior sailing program.
Do it
for yourself. But appreciate the fact that you are also
helping the companies we boaters will need next year and
the year after that.
This is
a teaching moment, the perfect backdrop to teaching our
kids about our world, our environment, self-sufficiency
and personal responsibility. It's also an opportunity to
remind ourselves that no man is an island, especially in
our industry.
Because you know, deep down,
that government can't do it. But, you can. We can.
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